Perelman Co.

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Perelman Co.

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Expertise
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LEGAL OPS & BUSINESS OPTIMIZATION

DIGITAL MARKETING & BRAND STRATEGY

DIGITAL MARKETING & BRAND STRATEGY

I partner with a range of entrepreneurs to streamline and scale their businesses and have a deep specialization in law firm operations, particularly for founders of fast-growing PI and consumer-facing practices. 


As a Fractional COO, I bring structure, clarity, and operational leadership to help you run a more efficient, profitable, and values-aligned practice. 


AREAS OF EXPERTISE

  • Legal workflow analysis & operational audits
  • Case lifecycle mapping to reduce bottlenecks and improve settlement timelines
  • SOP and training system development (written & video)
  • KPI design, team performance coaching, and delegation frameworks
  • P&L review and cost-efficiency strategies
  • Offshore team building and tech implementation
  • Cybersecurity and IT vendor management to safeguard you firms and clients data 
  • Building custom automations that simplify processes, reduce human error, and improve efficiency across teams.
  • Change management

DIGITAL MARKETING & BRAND STRATEGY

DIGITAL MARKETING & BRAND STRATEGY

DIGITAL MARKETING & BRAND STRATEGY

I bring a unique edge to organic social media marketing, especially for founders who want their content to feel as intentional and high-integrity as the work they deliver.


As a solo founder who organically scaled her CPG brand’s social media presence to over 400K followers, I understand how to turn a brand’s voice into a strategic growth engine, without depending on paid ads.


My approach blends creativity with operational discipline to build marketing systems that are sustainable, emotionally resonant, and cost-efficient. I help founders show up online with clarity, consistency, and content that converts.


AREAS OF EXPERTISE

  • Founder-led brand positioning and storytelling strategy
  • Organic content planning and social media operations
  • Short-form video scripting, shooting, and editing
  • Community-building and audience engagement tactics
  • Funnel design using organic content to drive email signups, waitlists, and conversions
  • Analytics review and content performance optimization
  • Social platform SOPs and repurposing frameworks
  • Founder mindset coaching for confident, consistent visibility

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