
Operating your law firm so you can focus on practicing law
Because you didn't go to law school to become a business operator, manager, and marketer at the same time.
Because you didn't go to law school to become a business operator, manager, and marketer at the same time.
Being a lawyer is one of the most honorable professions in the world, but it's also one of the most demanding. You're navigating high-stakes situations every day, supporting clients through intense moments, and constantly under pressure to deliver. On top of that, you're also expected to run a business, manage a team, oversee complex operations, handle tech, marketing, finances, intake, etc.
After working in-house at a law firm, I realized that one of the major pain points in the practice of law is the day-to-day operations. Not because they weren't capable of handling the work but because you can't be a lawyer AND a business operator at the same time. It's too much work.
My mission is to help visionary, high-caliber lawyers build firms that run with the same excellence that they bring to their cases. Because when your business runs smoothly, you don’t just win cases: you deliver justice at the highest level.
Phase I: Comprehensive Business Audit
I analyze your operations to uncover the true root of the problems—not just the surface-level symptoms. When you’re deep inside the day-to-day operations, it can be difficult to zoom out and get the bird’s-eye view needed to see how challenges are often interconnected. My role is to connected the dots you can't always see and diagnose what's truly holding your firm back.
Phase II: Strategy & Execution Development
Based on the audit, I identify the core issues and build a tailored action plan. This might involve developing new workflow manuals, training your team, changing upgrading tech, hiring strategically, shifting internal culture or a combination of all of the above. Whatever's required to move the firm forward.
Phase III: Implementation & Optimization
Change isn't linear. I stay hands-on during execution, gathering real-time data and refining the strategy as we go until we achieve our desired goals.
Depending on the scope and volume of the work, I engage on a monthly retainer or a long-term contract. When necessary, I bring in trusted external partners—whether it’s data analysts, fractional CFOs, or offshore implementation teams—to help execute the strategy efficiently.
Because much of the work involves sensitive internal matters, client names remain confidential. What follows are real-world examples of the operational challenges I've helped solve—and the measurable outcomes I've delivered.
A law firm receiving over 800 physical and scanned letters each month was struggling with inconsistent file naming and chaotic folder organization. They were considering enterprise software to solve it—but the setup alone cost $8,000, plus a $2,500 monthly fee that would scale with their volume.
I built a custom automation that standardized file naming, sorted each document into the correct case folder, and eliminated 75% of manual handling. No new platform required—just thoughtful design using tools they already had.
The team saved thousands in software costs, gained back hours of admin time, and had a system that scaled effortlessly with their caseload.
The founder of a fast growing company in Los Angeles was frustrated—tasks weren’t getting done, and morale was low. But the real issue wasn’t the team—it was the lack of structure. No written processes, no clarity, and employees who felt set up to fail.
I created a clear training manual, re-established expectations, and held one-on-one meetings with each employee to rebuild trust and empower them as contributors to change.
Six months later, the shift was real. Processes flowed, accountability was owned, and—for the first time in a long time—people were actually happy to come into work.
A law practice with 35 employees came to me overwhelmed by an inbox receiving over 20,000 emails every month. Important messages were buried, client work was delayed, and no one knew where to start.
I began by analyzing 90 days of email data to understand the chaos—then built a custom system to sort, archive, and automate it. Every rule was mapped, reviewed, and approved before I ran a large-scale cleanup and created a structure that now manages itself.
By the end of the project, inbox volume dropped by 85%, and the team finally had room to respond to what actually mattered.
I help visionary business leaders bring calm to the chaos—blending data-driven operations with emotional intelligence.
I developed my operational superpowers through an untraditional path: I’ve been a producer, a food business owner, and a legal operations strategist.
I bootstrapped my first CPG brand (Dolccelina) to 400K organic followers within a year and built a manufacturing facility that was fulfilling nationwide orders. I relaunched a second brand (La Diucci) to 25K organic followers in just two months, and supported law firms and startups behind the scenes to structure their growth. That mix gave me a 360º view of how businesses work—and the common reasons of why they often don't.
Today I partner with founders, law firms, and growing companies to stabilize operations, optimize systems and build conscious growth strategies.
When I’m not psychoanalyzing a business, I’m walking in nature, playing tennis or taste-testing new batches of dulce de leche.
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